The first Multiplayer Online Fair in the world
This weekend (November 27th-29th 2020) MAG Erfurt 2020 took place. It was the first Multiplayer Online Fair in the world. Over 80 exhibitors and 5.000 visitors were part of the event, which resulted in a real event-feeling. Visitors stayed in the game for an average of 2 or more hours. Every exhibitor got an average of 4.000 interactions at their booth (clicks on videos, NPCs, Banners etc.).
Developed by Videogame-Devs
How did we achieve these interactions? MAG Online was designed by game-devs and every topic (f.e. Japan, Games, Streaming) got their own individualised area. The company Riot Games even got their whole own area, wich was modeled on a League of Legends map. Through gamification elements like our sticker hunt (more than 182.000 were collected) and XP quizzes, visitors had clear goals next to the discovery of the exhibitors.
More than 500.000 viewers on Twitch
Another success of MAG Online was our great Multi-Channel Streaming Show streamed from Messe Erfurt with more than 500k viewers! Also on Social Media there were, alone on Twitter, over half a mullion impressions.
Because of the popularity of MAG Online we left the game live for one day longer.